BLUE MARKETS

Why struggle to gain existing market share when you can uncover and capture opportune markets with a Blue Ocean strategy?

As a corporate decision maker, you’re charged with an array of business decisions that must consider a wide-ranging group of stakeholders. From employees and customers to shareholders and local communities, there are many parties that depend on your decision-making acumen so that they might thrive.

CCG helps guide investor-decision makers out of ultra-competitive, limited growth, ‘red ocean’ markets and into ‘blue ocean’ markets, where there is potential for higher profits, amidst low competition and uncontested market space.

With a Blue Ocean mindset, you’ll be able to apply an opportunity-based strategy driven by value innovation (the simultaneous pursuit of differentiation and low cost) and frameworks that will move you towards markets of greater value.

1

RED OCEAN

2

Compete in existing market space
3

Beat the competition
4

Exploit existing demand
5

Align the whole system of your firm’s activities with strategic choice of differentiation or low cost
6

Your mindset: “Defend current position”
1

BLUE OCEAN

2

Create uncontested market space
3

Make the competition irrelevant
4

Create and capture new demand
5

Align the whole system of your firm’s activities in pursuit of differentiation AND low cost
6

Your mindset: “Innovate and pursue new opportunities”

Many decision makers dream to
“think different”, but few succeed

Open the door to opportunity-based thinking, and become a ‘Blue Ocean’ decision maker who captures compelling new offerings.

GET STARTED WITH YOUR BLUE OCEAN STRATEGY TODAY